The customer pyramid ethical issues Essay Example | Topics and Well Written Essays - 500 words

The customer pyramid ethical issues - Essay Example Initially, Microsoft Corporation used functional structure in which various personnel would be categorized and placed under on department based on their specialization. As the company grew, functional structure was rendered inappropriate. In the current structure (divisional), the company has divisions with each unit focusing on a specific line of goods. Corporate culture is the shared beliefs, ideas, values, traditions and behavior patterns that uniquely identify one organization from another. The belief system and values that members of a particular company subscribe extensively influence the exhibited organizational behavior. Microsoft Corporation was founded on the values and principles held dearly by its pioneer, Bill Gates. Gates believed initiating a computer company that could ‘enlighten’ and make even the less fortunate persons in the society realize their dreams would be noble. It is this initial deep-rooted philosophy that Microsoft has been built on to become what it is today. Currently, the company subscribes to market culture in which all focus is on the customer. The company seeks to efficiently and diligently carry out its tasks to meet the demands of the worldwide customers (King and Lawley, 98). One of the major reasons why Microsoft has grown steadily in this competitive industry is the marketing unit. The company utilizes platforms such as the internet, retail outlets and other resellers to meet the targeted global market. The legal support Microsoft Corporation has received enables it to flex the agreements terms in a way that supports its marketing process. For example, the Enterprise Agreement Direct Advisors (EDA) is one of those that have substantially supported the company’s marketing. Consequently, the finance situation at Microsoft is a cornerstone in its sustainability and development. Recently,